Why BCCI should opt for open e-auction for bilateral rights

The Board of Control for Cricket in India (BCCI) is reported to be wrestling with the question of what would be the best way to auction the media rights for bilateral cricket in the 2023-2027 cycle. The choice, if reports are to be believed, is between a closed process and an open e-auction.

source https://timesofindia.indiatimes.com/sports/cricket/news/why-bcci-should-opt-for-open-e-auction-for-bilateral-rights/articleshow/100638603.cms